Trends · data through July 2026

Playgrounds in the United States

Iceflower tracks 301 stores from 192 playgrounds chains in the United States. Kids Empire grew fastest over the last year, ahead of Billy Beez USA and Scramble.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
192
Tracked stores
301
Consumer panel
130M+

Growth ranking

Fastest-growing tracked playgrounds chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kids Empire and Billy Beez USA sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kids Empire logo Kids Empire - +8.8%
2 B Billy Beez USA - -24.4%
3 S Scramble - -31.8%
4 M Momi Land - -35.8%
5 L Luv 2 Play - -51.3%
  • Kids Empire
  • Billy Beez USA
  • Keiki Kingdom
  • Hyper Kidz
  • Lava Island
  • Cheeky Monkeys
  • Scramble
  • Other tracked chains

Store footprint

Store map

301 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Kids Empire (62)
  • Billy Beez USA (10)
  • Keiki Kingdom (1)
  • Hyper Kidz (4)
  • Lava Island (8)
  • Cheeky Monkeys (9)
  • Scramble (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Kids Empire logo Kids Empire 62
  • 2 B Billy Beez USA 10
  • 3 C Cheeky Monkeys 9
  • 4 L Lava Island logo Lava Island 8
  • 5 L Luv 2 Play 7
  • 6 H Hyper Kidz logo Hyper Kidz 4
  • 7 S Scramble 3
  • 8 M Momi Land 3
  • 9 L Little Diggers 3
  • 10 D Dinoland 2
  • 11 C Coconut Cove 2
  • 12 T The Fun Factory 2
  • 13 T The Play Space 2
  • 14 W Wally Wombats 2
  • 15 M Megaplay 2
  • 16 T The Family Room 2
  • 17 G Greenwood Park 2
  • 18 K Kid Clubhouse 2
  • 19 B Bizzy Bee Indoor Play Center 1
  • 20 O Outer Limits Adventure Park 1
  • 21 C Candeeland logo Candeeland 1
  • 22 W Wiggle Giggle 1
  • 23 G Giggle Town 1
  • 24 C Catch Air Hasbrouck 1
  • 25 G Go play! 1
  • 26 P PlayDate SEA 1
  • 27 K Kidz Kingdom 1
  • 28 F Fun In Trampoline Park 1
  • 29 S Safari Playspace 1
  • 30 S Sensory Towne 1
  • 31 T The playLOT 1
  • 32 W WonderGrounds Play Cafe 1
  • 33 W We Play 1
  • 34 K Kids Empire Moreno Valley logo Kids Empire Moreno Valley 1
  • 35 H HTN Playcenter 1
  • 36 T T&B Play 1
  • 37 M Maryvilles Play Station 1
  • 38 W We Play Loud Inc. 1
  • 39 N NorthWest Soft Play 1
  • 40 S Strickland Park 1
  • 41 P Play Park MTX 1
  • 42 L Lil Bunny Play and Party Place 1
  • 43 O Ohana WonderTown Playground 1
  • 44 K Kids Play & Cafe Easley 1
  • 45 D Discovery Zone 1
  • 46 W Willow Trace 1
  • 47 I iPlayology 1
  • 48 A Ally B Gator's 1
  • 49 C City Play for Kids 1
  • 50 T The Adventure Factory 1

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