Growth
American Legion against its category
The biggest tracked US social or community services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Legion's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Circles of Love | -23.9% |
| 2 |
A
American Legion
|
+3.6% |
| 3 |
H
Habitat for Humanity
|
+5.7% |
| 4 | T Twin Bridges Rotary Club | - |
| 5 | B Bethel Park Senior Living | -5.3% |
| 6 |
A
American Red Cross
|
+3.0% |
| 7 | N New River YMCA | - |
| 8 | C Charles Town Now | - |
| 9 | N Naval Academy Club | -1.3% |
| 10 |
F
Fraternal Order of Eagles
|
-30.0% |
Share of tracked category spend, indexed
Store footprint
Store map
185 tracked American Legion locations across 37 US states.
Tracked stores by state
- Maryland 17
- Indiana 15
- Texas 15
- California 14
- Florida 14
- Ohio 12
- Pennsylvania 12
- Georgia 8
- Michigan 8
- New York 8
- Virginia 8
- Alabama 6
- Kentucky 6
- North Carolina 5
- Arizona 4
- Illinois 3
- South Carolina 3
- Wisconsin 3
- Delaware 2
- Iowa 2
- Louisiana 2
- Missouri 2
- New Jersey 2
- Colorado 1
- Idaho 1
- Massachusetts 1
- Mississippi 1
- Montana 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- Oregon 1
- Tennessee 1
- Utah 1
- Washington 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at American Legion
Tracked chains American Legion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rutherford Thai
88
F
Fallon NAS Commissary
76
G
GIANT Fuel
56
N
Nick's of Clinton
54
Nick's of Clinton
54
A
Andrews AFB Commissary
37
Andrews AFB Commissary
37
More trends