Growth
American Legion against its category
The biggest tracked US social club chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Legion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Legion
|
+7.5% |
| 2 |
E
Elks Lodge
|
-1.4% |
| 3 |
F
Fraternal Order of Eagles
|
-10.1% |
| 4 |
M
Moose Lodge
|
+6.3% |
| 5 |
L
Loyal Order of Moose
|
-5.6% |
| 6 | C Canteen Service of Northern California | +7.6% |
| 7 | F Fleet Reserve Club of Annapolis | -18.0% |
| 8 | G Germania Society | -4.6% |
| 9 | P People for the Ethical Treatment of Animals | +10.9% |
| 10 | P Progress Club | - |
Share of tracked category spend, indexed
Store footprint
Store map
844 tracked American Legion locations across 48 US states and DC.
Tracked stores by state
- Florida 64
- Indiana 64
- California 62
- Texas 54
- Ohio 46
- Pennsylvania 46
- Maryland 44
- Michigan 40
- Illinois 37
- Minnesota 35
- Georgia 32
- Arizona 26
- New York 23
- Kentucky 19
- Virginia 16
- Colorado 15
- Connecticut 15
- Alabama 14
- North Carolina 14
- Wisconsin 14
- Massachusetts 11
- Missouri 10
- Oregon 10
- South Carolina 10
- Washington 10
- Iowa 9
- Kansas 9
- New Jersey 8
- New Mexico 8
- Alaska 7
- Maine 7
- West Virginia 7
- Tennessee 6
- Delaware 5
- Idaho 5
- Montana 5
- Oklahoma 5
- Wyoming 5
- Louisiana 4
- Mississippi 4
- Nebraska 4
- Nevada 3
- Utah 3
- North Dakota 2
- New Hampshire 2
- South Dakota 2
- Arkansas 1
- District of Columbia 1
- Vermont 1
Customer overlap
Who shops at American Legion
Tracked chains American Legion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McKim's IGA
90
F
Fallon NAS Commissary
66
T
Town & Country Foods
52
C
Coborn's
43
Coborn's
43
O
On The Fly
37
More trends