Trends · data through July 2026

Recreational Locations in the United States

Iceflower tracks 927 stores from 773 recreational locations chains in the United States. Topgolf grew fastest over the last year, ahead of Wildwood and Wilson Park.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
773
Tracked stores
927
Consumer panel
130M+

Growth ranking

Fastest-growing tracked recreational locations chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Topgolf and Wildwood sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Topgolf logo Topgolf - -0.4%
2 W Wildwood - -14.6%
3 W Wilson Park - -18.4%
4 D Drive Shack - -25.1%
  • Topgolf
  • Churchill Downs
  • Ft Worth
  • Los Angeles Dodgers
  • HyVee Triathlon
  • Scheels Overland Park Soccer Complex
  • Drive Shack
  • Other tracked chains

Store footprint

Store map

927 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Topgolf (102)
  • Churchill Downs (2)
  • Ft Worth (2)
  • Los Angeles Dodgers (1)
  • HyVee Triathlon (1)
  • Scheels Overland Park Soccer Complex (1)
  • Drive Shack (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Topgolf logo Topgolf 102
  • 2 V Vetta Sports logo Vetta Sports 5
  • 3 C Catalyst Fitness logo Catalyst Fitness 4
  • 4 D Drive Shack 4
  • 5 W Wildwood 3
  • 6 W Wilson Park 3
  • 7 L Lake Martin 3
  • 8 C Crescent Park 2
  • 9 A Alta Ski Area logo Alta Ski Area 2
  • 10 M Mountain Creek 2
  • 11 C CrossFit NEVO 2
  • 12 P Plano Sports Authority 2
  • 13 V Village of Golf 2
  • 14 C CrossFit Nomad 2
  • 15 G Green Valley Golf Club 2
  • 16 M Manheim logo Manheim 2
  • 17 C Cave of the Winds logo Cave of the Winds 2
  • 18 C Cool Springs 2
  • 19 C Churchill Downs logo Churchill Downs 2
  • 20 F Ft Worth 2
  • 21 C Cindy's Hot Shots 2
  • 22 U U.S. National Whitewater Center logo U.S. National Whitewater Center 2
  • 23 D Deep Creek 2
  • 24 M Metabolic Fitness 2
  • 25 S Sunset Golf 2
  • 26 C Community park 2
  • 27 T The Highlands 2
  • 28 W Willard Mountain 1
  • 29 F Fly High 1
  • 30 T The Fitness Center at Ascend 1
  • 31 S Saltwaters Shooting Club 1
  • 32 G Georgetown Lake 1
  • 33 H Hammonton Lake 1
  • 34 C Clifty Creek Outfitters 1
  • 35 A Arthur Hills Course at Palmetto Dunes Golf Course 1
  • 36 T Temecula Lanes Bowling Alley 1
  • 37 F Fairyland Caverns 1
  • 38 S Shooter's World of Peoria 1
  • 39 B Bristol Mountain Ski Resort 1
  • 40 C Captain San Francisco Sailing Charters 1
  • 41 N Norris Lake logo Norris Lake 1
  • 42 L Liacouras Center 1
  • 43 G Galway Lake 1
  • 44 L Los Angeles Dodgers logo Los Angeles Dodgers 1
  • 45 T Target World Inc 1
  • 46 B Buffalo Bills logo Buffalo Bills 1
  • 47 N Nashville Superspeedway 1
  • 48 D DC United logo DC United 1
  • 49 R Reliance Fitness 1
  • 50 L Lake Delton Ice 1

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