Trends · data through July 2026

Leisure & Travel trends in Utah

Iceflower tracks 788 stores from 624 leisure & travel chains in Utah. Holiday Inn Express & Suites grew fastest over the last year, ahead of Fat Cats and Best Western.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
624
Tracked stores
788
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Fat Cats sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲2 +12.3%
2 F Fat Cats logo Fat Cats ▲1 +7.4%
3 B Best Western logo Best Western - +3.4%
4 C Cinemark logo Cinemark - +1.7%
5 C Choice Hotels logo Choice Hotels - -0.1%
6 H Home2 Suites by Hilton logo Home2 Suites by Hilton - -2.1%
7 T TownePlace Suites logo TownePlace Suites ▲1 -2.2%
8 C Classic Fun Center - -2.2%
9 S SpringHill Suites logo SpringHill Suites ▼1 -3.2%
10 F Fairfield Inn & Suites logo Fairfield Inn & Suites - -3.3%
11 C Comfort Inn logo Comfort Inn ▲2 -4.0%
12 D DoubleTree by Hilton logo DoubleTree by Hilton ▲1 -7.7%
13 H Hampton Inn & Suites logo Hampton Inn & Suites ▼1 -8.5%
14 T The Rush Funplex logo The Rush Funplex ▼1 -8.6%
15 C C-A-L Ranch Stores logo C-A-L Ranch Stores - -11.9%

Store footprint

Store map

788 tracked store locations in Utah, colored by category.

Top tracked chains by store count

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