Growth
Best Western against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Best Western's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 14 |
B
Best Western
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
527 tracked Best Western locations across 44 US states and DC.
Tracked stores by state
- Texas 63
- California 50
- Florida 24
- Georgia 20
- New York 20
- Utah 19
- Illinois 18
- Oregon 18
- Pennsylvania 17
- Oklahoma 16
- Tennessee 16
- Virginia 16
- Washington 16
- Alabama 14
- North Carolina 14
- Arizona 12
- Kentucky 12
- Idaho 11
- Ohio 11
- South Carolina 11
- Louisiana 10
- Michigan 10
- Missouri 9
- Montana 9
- Colorado 8
- Indiana 8
- Arkansas 7
- Massachusetts 7
- Maryland 7
- Minnesota 7
- Connecticut 5
- Mississippi 5
- New Mexico 5
- Wisconsin 5
- Kansas 4
- Nebraska 3
- New Hampshire 3
- New Jersey 3
- Nevada 3
- West Virginia 3
- Wyoming 3
- South Dakota 2
- District of Columbia 1
- Iowa 1
- North Dakota 1
Customer overlap
Who shops at Best Western
Tracked chains Best Western customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Ute Plaza Supermarket
29
M
Moscow Food Co-op
29
U
Ute Petroleum
28
More trends