Trends · data through July 2026

Leisure & Travel trends in the United Kingdom

Iceflower tracks 15,727 stores from 12,919 leisure & travel chains in the United Kingdom. Thorpe Park grew fastest over the last year, ahead of Village Hotel and Lothian Buses.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12,919
Tracked stores
15,727
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Thorpe Park and Village Hotel sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Thorpe Park ▲6 +19.3%
2 V Village Hotel ▲4 +16.4%
3 L Lothian Buses ▲5 +16.1%
4 A Arriva ▲5 +15.4%
5 T The Grand Hotel ▲9 +14.3%
6 B Birmingham ▲4 +13.3%
7 N Novotel ▲1 +12.6%
8 M Madame Tussauds ▲3 +11.7%
9 C Club 3000 Bingo ▲2 +11.7%
10 G Glasgow ▲5 +10.4%
11 B Birmingham New Street - +10.0%
12 P Planet Ice ▲3 +10.0%
13 V Vue ▲3 +9.6%
14 B Barrhead Travel ▲3 +9.2%
15 C Central Park ▲1 +6.4%

Store footprint

Store map

15,727 tracked store locations in the United Kingdom, colored by category.

Top tracked chains by store count

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