Growth
Fairfield by Marriott Inn & Suites against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fairfield by Marriott Inn & Suites's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 39 |
F
Fairfield by Marriott Inn & Suites
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
79 tracked Fairfield by Marriott Inn & Suites locations across 28 US states.
Tracked stores by state
- Texas 8
- Florida 7
- California 6
- North Carolina 5
- Virginia 5
- Georgia 4
- Missouri 4
- Illinois 3
- Indiana 3
- New Jersey 3
- Ohio 3
- Pennsylvania 3
- Colorado 2
- Massachusetts 2
- Maryland 2
- New Mexico 2
- New York 2
- Oregon 2
- South Carolina 2
- Tennessee 2
- Wisconsin 2
- Connecticut 1
- Delaware 1
- Minnesota 1
- Mississippi 1
- Montana 1
- New Hampshire 1
- Utah 1
Customer overlap
Who shops at Fairfield by Marriott Inn & Suites
Tracked chains Fairfield by Marriott Inn & Suites customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends