Trends · data through July 2026

Leisure & Travel trends in Iowa

Iceflower tracks 341 stores from 321 leisure & travel chains in Iowa. Hilton Garden Inn grew fastest over the last year, ahead of Courtyard by Marriott and Super 8.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
321
Tracked stores
341
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hilton Garden Inn and Courtyard by Marriott sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hilton Garden Inn logo Hilton Garden Inn - +16.8%
2 C Courtyard by Marriott logo Courtyard by Marriott - -8.2%
3 S Super 8 logo Super 8 - -12.0%
4 C Choice Hotels logo Choice Hotels - -12.7%

Store footprint

Store map

341 tracked store locations in Iowa, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.