Growth
Safeway against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Safeway's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
- |
| 2 |
P
Publix
|
-1.7% |
| 3 |
M
Meijer
|
-1.2% |
| 4 |
F
Food Lion
|
-3.7% |
| 5 |
S
Safeway
|
-4.9% |
| 6 |
H
H-E-B
|
+9.2% |
| 7 |
H
Harris Teeter
|
-4.3% |
| 8 |
G
Giant Eagle
|
-5.8% |
| 9 |
A
Albertsons
|
-4.0% |
| 10 |
F
Fred Meyer
|
-6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
1,047 tracked Safeway locations across 25 US states and DC.
Tracked stores by state
- California 255
- Washington 200
- Colorado 123
- Arizona 122
- Oregon 106
- Maryland 86
- Virginia 42
- Hawaii 25
- Alaska 17
- District of Columbia 15
- Montana 9
- Idaho 7
- Nevada 7
- Nebraska 5
- Wyoming 5
- Delaware 4
- New Mexico 4
- North Carolina 3
- South Dakota 3
- Florida 2
- Indiana 2
- Illinois 1
- New York 1
- Ohio 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Safeway
Tracked chains Safeway customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends