Growth
El Pollo Loco against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Pollo Loco's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 31 |
E
El Pollo Loco
|
-2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
470 tracked El Pollo Loco locations across 8 US states.
Tracked stores by state
- California 362
- Texas 39
- Arizona 28
- Nevada 27
- Utah 9
- Colorado 2
- Louisiana 2
- New Mexico 1
Customer overlap
Who shops at El Pollo Loco
Tracked chains El Pollo Loco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends