Trends · data through September 2026

Retail & consumer trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 8,952 stores from 6,012 retail and consumer chains in San Jose-Sunnyvale-Santa Clara, CA. Grocery Outlet grew fastest over the last year, ahead of Ross Dress for Less and Wheel Works.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
6,012
Tracked stores
8,952
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Grocery Outlet and Ross Dress for Less sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Grocery Outlet logo Grocery Outlet ▲8 +18.1%
2 R Ross Dress for Less logo Ross Dress for Less ▲4 +18.1%
3 W Wheel Works ▲11 +16.7%
4 C Courtyard by Marriott logo Courtyard by Marriott ▲13 +16.5%
5 U Uniqlo logo Uniqlo ▲8 +16.4%
6 S Shake Shack logo Shake Shack ▲11 +16.3%
7 C Costco logo Costco - +16.0%
8 E Extended Stay America logo Extended Stay America ▲10 +14.0%
9 K Kaiser Permanente logo Kaiser Permanente ▲5 +13.5%
10 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car ▲9 +12.8%
11 B Barnes & Noble logo Barnes & Noble ▲7 +12.6%
12 A AAA logo AAA ▲1 +10.3%
13 P Paris Baguette logo Paris Baguette ▲7 +9.9%
14 E Extra Space Storage logo Extra Space Storage ▲3 +8.7%
15 H Harbor Freight Tools logo Harbor Freight Tools ▲8 +8.6%

Store footprint

Store map

8,952 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category group.

Top tracked chains by store count

More trends

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