Growth
lululemon against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks lululemon's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
287 tracked lululemon locations across 43 US states and DC.
Tracked stores by state
- California 36
- Florida 25
- Texas 20
- New Jersey 14
- Pennsylvania 12
- Ohio 11
- Georgia 10
- Illinois 10
- New York 10
- Colorado 9
- Tennessee 9
- Virginia 9
- Michigan 8
- Utah 8
- Arizona 7
- Massachusetts 7
- North Carolina 7
- Alabama 6
- Maryland 6
- Missouri 6
- South Carolina 6
- Washington 6
- Oregon 5
- Indiana 4
- Wisconsin 4
- Connecticut 3
- Maine 3
- Arkansas 2
- Delaware 2
- Hawaii 2
- Iowa 2
- Idaho 2
- Kansas 2
- Kentucky 2
- Louisiana 2
- Nevada 2
- Alaska 1
- District of Columbia 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- New Mexico 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at lululemon
Tracked chains lululemon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends