Growth
lululemon against its category
The biggest tracked US premium athleisure chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks lululemon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
lululemon
|
+0.9% |
| 2 |
A
Athleta
|
-12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
447 tracked lululemon locations across 49 US states and DC.
Tracked stores by state
- California 57
- Florida 38
- Texas 32
- New York 22
- Colorado 19
- New Jersey 19
- Massachusetts 15
- Illinois 14
- Ohio 14
- Tennessee 14
- Michigan 13
- North Carolina 12
- Pennsylvania 12
- Georgia 11
- Arizona 10
- Minnesota 10
- Utah 9
- Virginia 9
- Washington 9
- Alabama 7
- Connecticut 7
- Maryland 7
- Missouri 7
- Oregon 7
- South Carolina 7
- Wisconsin 6
- Hawaii 5
- Indiana 5
- Louisiana 5
- Nevada 5
- Arkansas 3
- District of Columbia 3
- Idaho 3
- Kentucky 3
- Maine 3
- Rhode Island 3
- Delaware 2
- Iowa 2
- Kansas 2
- Mississippi 2
- Montana 2
- Nebraska 2
- New Hampshire 2
- Oklahoma 2
- Alaska 1
- North Dakota 1
- New Mexico 1
- South Dakota 1
- Vermont 1
- Wyoming 1
Customer overlap
Who shops at lululemon
Tracked chains lululemon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends