Trends · data through September 2026

Retail & consumer trends in San Diego-Chula Vista-Carlsbad, CA

Iceflower tracks 23,127 stores from 16,115 retail and consumer chains in San Diego-Chula Vista-Carlsbad, CA. Dollar Tree grew fastest over the last year, ahead of dd's DISCOUNTS and San Diego Gasoline.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16,115
Tracked stores
23,127
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and dd's DISCOUNTS sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲6 +17.1%
2 D dd's DISCOUNTS logo dd's DISCOUNTS ▲17 +16.8%
3 S San Diego Gasoline ▲11 +15.8%
4 S Stars & Stripes Travel Center ▲19 +15.8%
5 R Road Runner Sports logo Road Runner Sports ▲11 +14.1%
6 T Trader Joe's logo Trader Joe's - +13.6%
7 S Shell logo Shell ▲4 +11.8%
8 H HomeGoods logo HomeGoods ▲4 +11.6%
9 S Sprouts Farmers Market logo Sprouts Farmers Market - +10.5%
10 G GameStop logo GameStop ▲10 +10.2%
11 R Ross Dress for Less logo Ross Dress for Less - +10.0%
12 B Bloomingdale's logo Bloomingdale's ▲3 +9.8%
13 G Goodwill logo Goodwill ▲12 +9.7%
14 B Barnes & Noble logo Barnes & Noble ▲9 +9.5%
15 B Brigantine logo Brigantine ▲8 +8.5%

Store footprint

Store map

23,127 tracked store locations in San Diego-Chula Vista-Carlsbad, CA, colored by category group.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.