Trends · data through July 2026

Retail & consumer trends in Salinas, CA

Iceflower tracks 533 stores from 376 retail and consumer chains in Salinas, CA. Walmart grew fastest over the last year, ahead of Dollar Tree and Ross Dress for Less.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
376
Tracked stores
533
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walmart and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Walmart logo Walmart ▲1 +18.4%
2 D Dollar Tree logo Dollar Tree ▲2 +15.4%
3 R Ross Dress for Less logo Ross Dress for Less - +15.4%
4 K KFC logo KFC - +11.1%
5 W Walgreens logo Walgreens ▲2 +4.0%
6 G Grocery Outlet logo Grocery Outlet - +2.1%
7 T Target logo Target - +1.8%
8 D Denny's logo Denny's - -0.1%
9 M McDonald's logo McDonald's ▲1 -0.6%
10 T The Bagel Bakery ▲1 -2.2%
11 C CVS Pharmacy logo CVS Pharmacy - -2.4%
12 B Burger King logo Burger King ▲1 -3.3%
13 T Taco Bell logo Taco Bell ▲1 -4.0%
14 S Shell logo Shell - -4.3%
15 A AutoZone logo AutoZone ▼2 -4.5%

Store footprint

Store map

533 tracked store locations in Salinas, CA, colored by category group.

Top tracked chains by store count

More trends

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