Trends · data through September 2026

Retail & consumer trends in Santa Maria-Santa Barbara, CA

Iceflower tracks 2,325 stores from 1,819 retail and consumer chains in Santa Maria-Santa Barbara, CA. American Tire Depot grew fastest over the last year, ahead of Victoria's Secret and Michaels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,819
Tracked stores
2,325
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. American Tire Depot and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A American Tire Depot ▲7 +18.5%
2 V Victoria's Secret logo Victoria's Secret ▲2 +16.7%
3 M Michaels logo Michaels ▲7 +16.7%
4 R Ross Dress for Less logo Ross Dress for Less ▲2 +15.2%
5 D Dollar Tree logo Dollar Tree ▲5 +12.5%
6 A AutoZone logo AutoZone ▲5 +12.4%
7 T The Home Depot logo The Home Depot - +9.4%
8 C Costco logo Costco - +7.4%
9 K KFC logo KFC - +6.9%
10 F Fuel Depot ▲1 +6.1%
11 D Dutch Bros Coffee logo Dutch Bros Coffee ▲1 +5.8%
12 J Jersey Mike's Subs logo Jersey Mike's Subs ▲5 +5.6%
13 7 7-Eleven logo 7-Eleven ▲1 +4.3%
14 T Tillys logo Tillys ▲1 +4.2%
15 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car ▲2 +3.3%

Store footprint

Store map

2,325 tracked store locations in Santa Maria-Santa Barbara, CA, colored by category group.

Top tracked chains by store count

More trends

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