Growth
Del Taco against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Del Taco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
634 tracked Del Taco locations across 22 US states.
Tracked stores by state
- California 368
- Nevada 46
- Arizona 44
- Utah 37
- Georgia 24
- Colorado 21
- Florida 16
- New Mexico 13
- Idaho 12
- Michigan 10
- Oklahoma 10
- Oregon 9
- Washington 6
- Ohio 5
- Alabama 3
- North Carolina 2
- South Carolina 2
- Texas 2
- Indiana 1
- Mississippi 1
- New York 1
- Virginia 1
Customer overlap
Who shops at Del Taco
Tracked chains Del Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends