Trends · data through July 2026

Retail & consumer trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 5,502 stores from 2,908 retail and consumer chains in San Francisco-Oakland-Fremont, CA. Taco Bell grew fastest over the last year, ahead of Burger King and Paris Baguette.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,908
Tracked stores
5,502
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell ▲10 +19.7%
2 B Burger King logo Burger King ▲4 +19.6%
3 P Paris Baguette logo Paris Baguette ▲8 +18.2%
4 P Panda Express logo Panda Express ▲5 +17.5%
5 P Pet Food Express ▲5 +15.8%
6 I Island Pacific Seafood Market logo Island Pacific Seafood Market ▲8 +15.1%
7 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲8 +14.3%
8 S Sprouts Farmers Market logo Sprouts Farmers Market ▲5 +14.3%
9 P Panera Bread logo Panera Bread ▲8 +14.2%
10 D Domino's Pizza logo Domino's Pizza ▲6 +13.9%
11 J Jollibee logo Jollibee ▲1 +12.4%
12 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen ▲4 +11.8%
13 M McDonald's logo McDonald's - +11.6%
14 W Wingstop logo Wingstop ▲8 +11.2%
15 C Costco logo Costco ▲1 +11.2%

Store footprint

Store map

5,502 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category group.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.