Trends · data through July 2026

Retail & consumer trends in Santa Rosa-Petaluma, CA

Iceflower tracks 434 stores from 286 retail and consumer chains in Santa Rosa-Petaluma, CA. Taco Bell grew fastest over the last year, ahead of Dollar Tree and Grocery Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
286
Tracked stores
434
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell - +19.5%
2 D Dollar Tree logo Dollar Tree - +13.1%
3 G Grocery Outlet logo Grocery Outlet ▲1 +10.9%
4 P Panda Express logo Panda Express - +6.9%
5 O Oliver's Market - +3.4%
6 M McDonald's logo McDonald's ▲1 +2.6%
7 I In-N-Out Burger logo In-N-Out Burger ▼1 +1.9%
8 R Rotten Robbie logo Rotten Robbie ▲1 +0.2%
9 S Staples logo Staples - -2.2%
10 K Kaiser Permanente logo Kaiser Permanente ▲1 -2.5%
11 R Raley's logo Raley's ▲3 -2.6%
12 C CVS Pharmacy logo CVS Pharmacy - -2.8%
13 W Walgreens logo Walgreens - -2.9%
14 T Trader Joe's logo Trader Joe's - -3.8%
15 T Target logo Target - -3.8%

Store footprint

Store map

434 tracked store locations in Santa Rosa-Petaluma, CA, colored by category group.

Top tracked chains by store count

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