Growth
Dutch Bros Coffee against its category
The biggest tracked US coffee shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dutch Bros Coffee's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Starbucks
|
-2.7% |
| 2 |
P
Panera Bread
|
-10.0% |
| 3 |
D
Dutch Bros Coffee
|
+2.9% |
| 4 |
T
Tim Hortons
|
-12.1% |
| 5 |
S
Scooter's Coffee
|
+5.7% |
| 6 |
B
Biggby Coffee
|
+0.2% |
| 7 |
7
7 Brew Coffee
|
- |
| 8 |
B
Black Rock Coffee Bar
|
- |
| 9 |
E
Ellianos Coffee
|
+16.6% |
| 10 |
T
The Human Bean
|
-10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
1,044 tracked Dutch Bros Coffee locations across 23 US states.
Customer overlap
Who shops at Dutch Bros Coffee
Tracked chains Dutch Bros Coffee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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