Trends · data through July 2026

Retail & consumer trends in Napa, CA

Iceflower tracks 159 stores from 136 retail and consumer chains in Napa, CA. Safeway grew fastest over the last year, ahead of CVS Pharmacy and Chevron.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
136
Tracked stores
159
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Safeway and CVS Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Safeway logo Safeway - -40.5%
2 C CVS Pharmacy logo CVS Pharmacy ▲1 -42.4%
3 C Chevron logo Chevron - -44.9%
4 S Speedway logo Speedway ▼1 -66.7%

Store footprint

Store map

159 tracked store locations in Napa, CA, colored by category group.

Top tracked chains by store count

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