Trends · data through July 2026

Retail & consumer trends in Santa Cruz-Watsonville, CA

Iceflower tracks 268 stores from 201 retail and consumer chains in Santa Cruz-Watsonville, CA. New Leaf Community Markets grew fastest over the last year, ahead of Burger King and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
201
Tracked stores
268
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. New Leaf Community Markets and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N New Leaf Community Markets logo New Leaf Community Markets - +18.2%
2 B Burger King logo Burger King ▲1 +18.0%
3 M McDonald's logo McDonald's - +15.7%
4 T Target logo Target - +12.0%
5 D Dollar Tree logo Dollar Tree ▼1 +8.7%
6 7 7-Eleven logo 7-Eleven - +4.5%
7 W Walgreens logo Walgreens - +1.3%
8 S Shell logo Shell - +0.9%
9 C CVS Pharmacy logo CVS Pharmacy - +0.7%
10 S Safeway logo Safeway - -1.0%
11 C Chevron logo Chevron - -2.5%
12 R Raley's logo Raley's - -8.3%
13 S Starbucks logo Starbucks - -8.3%

Store footprint

Store map

268 tracked store locations in Santa Cruz-Watsonville, CA, colored by category group.

Top tracked chains by store count

More trends

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