Trends · data through September 2026

Retail & consumer trends in Santa Cruz-Watsonville, CA

Iceflower tracks 1,406 stores from 1,179 retail and consumer chains in Santa Cruz-Watsonville, CA. Chipotle Mexican Grill grew fastest over the last year, ahead of New Leaf Community Markets and Verve Coffee Roasters.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,179
Tracked stores
1,406
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chipotle Mexican Grill and New Leaf Community Markets sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲5 +19.3%
2 N New Leaf Community Markets logo New Leaf Community Markets ▲2 +15.3%
3 V Verve Coffee Roasters ▲2 +12.1%
4 P Panda Express logo Panda Express ▲3 +11.0%
5 T Taqueria Los Pericos ▲1 +10.2%
6 W Walgreens logo Walgreens ▲2 +9.0%
7 7 76 logo 76 - +5.9%
8 D Dollar Tree logo Dollar Tree ▲1 +5.0%
9 A Ace Hardware logo Ace Hardware ▲1 +4.9%
10 C Chevron logo Chevron - +3.2%
11 7 7-Eleven logo 7-Eleven - +3.0%
12 C CVS Pharmacy logo CVS Pharmacy - +2.3%
13 G Goodwill logo Goodwill ▲2 +2.2%
14 T Target logo Target ▼1 +1.0%
15 R Round Table Pizza logo Round Table Pizza ▲1 -0.1%

Store footprint

Store map

1,406 tracked store locations in Santa Cruz-Watsonville, CA, colored by category group.

Top tracked chains by store count

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