Trends · data through July 2026

Retail & consumer trends in El Centro, CA

Iceflower tracks 290 stores from 185 retail and consumer chains in El Centro, CA. Dollar General grew fastest over the last year, ahead of Starbucks and Shell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
185
Tracked stores
290
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Starbucks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General ▲3 +14.9%
2 S Starbucks logo Starbucks ▲1 +4.5%
3 S Shell logo Shell - +3.4%
4 J Johnny's Burritos - +3.1%
5 J Jack in the Box logo Jack in the Box ▲2 +1.9%
6 M McDonald's logo McDonald's - -0.1%
7 C Circle K logo Circle K - -3.6%
8 F Family Dollar logo Family Dollar - -3.8%
9 W Walmart logo Walmart - -4.9%
10 C Carl's Jr. logo Carl's Jr. - -7.9%
11 A AutoZone logo AutoZone ▼1 -11.4%
12 T Taco Bell logo Taco Bell - -14.1%
13 D Donut Avenue - -16.9%
14 S Subway logo Subway ▼3 -19.6%
15 C Chevron logo Chevron - -20.4%

Store footprint

Store map

290 tracked store locations in El Centro, CA, colored by category group.

Top tracked chains by store count

More trends

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