Trends · data through July 2026

Food & Drink trends in Iowa

Iceflower tracks 3,869 stores from 1,715 food & drink chains in Iowa. 30 Hop grew fastest over the last year, ahead of Monterrey Mexican Restaurant and Tropical Smoothie Cafe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,715
Tracked stores
3,869
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. 30 Hop and Monterrey Mexican Restaurant sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 3 30 Hop ▲5 +18.8%
2 M Monterrey Mexican Restaurant ▲5 +16.4%
3 T Tropical Smoothie Cafe logo Tropical Smoothie Cafe ▲6 +15.1%
4 S Slim Chickens logo Slim Chickens ▲6 +14.1%
5 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers ▲3 +11.4%
6 S Smoothie King logo Smoothie King ▲1 +10.8%
7 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲2 +6.9%
8 T Texas Roadhouse logo Texas Roadhouse ▲1 +5.7%
9 W Wasabi ▲4 +5.7%
10 S Sbarro logo Sbarro ▲3 +5.4%
11 P Panda Express logo Panda Express ▲2 +5.3%
12 S Subway logo Subway ▲1 +4.7%
13 D Dairy Queen ▲3 +3.5%
14 O Olive Garden logo Olive Garden - +3.5%
15 P Perkins American Food Co. logo Perkins American Food Co. ▲2 +2.2%

Store footprint

Store map

3,869 tracked store locations in Iowa, colored by category.

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