Trends · data through September 2026

Retail & consumer trends in Iowa

Iceflower tracks 19,730 stores from 11,995 retail and consumer chains in Iowa. Spirit Halloween grew fastest over the last year, ahead of Victoria's Secret and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11,995
Tracked stores
19,730
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Spirit Halloween and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Spirit Halloween logo Spirit Halloween ▲1 +16.9%
2 V Victoria's Secret logo Victoria's Secret ▲20 +16.7%
3 H Hobby Lobby logo Hobby Lobby ▲8 +16.6%
4 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲12 +15.8%
5 H Hyper Energy Bar ▲14 +15.6%
6 G Great Clips logo Great Clips ▲10 +14.6%
7 C Chili's Grill & Bar logo Chili's Grill & Bar ▲13 +12.6%
8 T Tires Plus ▲14 +12.0%
9 T The Stuffed Olive ▲3 +12.0%
10 C Cinemark logo Cinemark ▲9 +11.9%
11 C Casey's logo Casey's - +11.3%
12 C Choice Hotels logo Choice Hotels ▲9 +10.8%
13 U Ulta Beauty logo Ulta Beauty ▲9 +10.5%
14 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲2 +9.7%
15 B Brakes Plus ▲13 +9.2%

Store footprint

Store map

19,730 tracked store locations in Iowa, colored by category group.

Top tracked chains by store count

More trends

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