Growth
Sonic Drive-In against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sonic Drive-In's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
3,647 tracked Sonic Drive-In locations across 47 US states.
Tracked stores by state
- Texas 1,020
- Oklahoma 270
- Tennessee 229
- Arkansas 189
- Missouri 188
- Louisiana 173
- Kansas 135
- Mississippi 124
- Alabama 112
- Florida 104
- Georgia 102
- Arizona 91
- North Carolina 85
- California 84
- South Carolina 81
- Colorado 80
- New Mexico 79
- Kentucky 68
- Virginia 55
- Illinois 50
- Ohio 37
- Nebraska 31
- Indiana 25
- Nevada 25
- New York 23
- Pennsylvania 23
- Idaho 20
- Utah 17
- Michigan 16
- Maryland 15
- New Jersey 14
- Washington 14
- Oregon 13
- Iowa 10
- West Virginia 7
- Connecticut 6
- Wyoming 6
- Minnesota 5
- Massachusetts 4
- South Dakota 4
- Rhode Island 3
- Alaska 2
- Montana 2
- North Dakota 2
- Wisconsin 2
- Delaware 1
- Hawaii 1
Customer overlap
Who shops at Sonic Drive-In
Tracked chains Sonic Drive-In customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends