Growth
Long John Silver's against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Long John Silver's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 33 |
L
Long John Silver's
|
0.0% |
Share of tracked category spend, indexed
Store footprint
Store map
308 tracked Long John Silver's locations across 25 US states.
Tracked stores by state
- Texas 54
- Indiana 36
- Kentucky 36
- Ohio 32
- Pennsylvania 22
- Virginia 17
- West Virginia 14
- Michigan 12
- Tennessee 12
- New Mexico 10
- Illinois 9
- Iowa 8
- Florida 6
- Missouri 6
- Georgia 5
- Kansas 5
- Arizona 4
- California 4
- Oklahoma 4
- South Carolina 4
- Arkansas 3
- Maryland 2
- Minnesota 1
- North Carolina 1
- Nebraska 1
Customer overlap
Who shops at Long John Silver's
Tracked chains Long John Silver's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Market at Manchester
100
C
CMR Quick Stop
72
J
Jackson Energy Cooperative
56
Jackson Energy Cooperative
56
C
Cowboy on the Lot
54
I
Interstate Foodland Inc
34
H
Hyvee Hall
33
Hyvee Hall
33
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