Growth
Maid-Rite against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Maid-Rite's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 158 |
M
Maid-Rite
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Maid-Rite locations across 3 US states.
Customer overlap
Who shops at Maid-Rite
Tracked chains Maid-Rite customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Eikenberry's IGA
56
B
Buzz's Bar
47
H
Highway 63 Diner
45
M
McMillers Carry Out
41
E
El Carreton Mexican Grill
39
H
Hy-Vee Distribution
39
Hy-Vee Distribution
39
C
Cedar Falls Family Restaurant
37
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