Trends · data through September 2026

Grocery & Convenience trends in Iowa

Iceflower tracks 1,207 stores from 785 grocery & convenience chains in Iowa. Brothers Market grew fastest over the last year, ahead of Hometown Market and Sam's Club.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
785
Tracked stores
1,207
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Brothers Market and Hometown Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Brothers Market - +18.3%
2 H Hometown Market - +8.1%
3 S Sam's Club logo Sam's Club - +7.3%
4 N New Pioneer Co-op - +6.6%
5 S Sunshine Foods logo Sunshine Foods - +6.2%
6 C Costco logo Costco - +4.3%
7 W World Liquor & Tobacco - +1.5%
8 N Natural Grocers logo Natural Grocers - +0.5%
9 F Fareway logo Fareway - -1.1%
10 H Hy-Vee logo Hy-Vee - -1.7%
11 P Price Chopper logo Price Chopper - -5.0%
12 H Hometown Foods - -6.2%
13 Q Quillin's - -7.9%
14 A ALDI logo ALDI - -8.3%

Store footprint

Store map

1,207 tracked store locations in Iowa, colored by category.

Top tracked chains by store count

  • 1 H Hy-Vee logo Hy-Vee 184
  • 2 F Fareway logo Fareway 117
  • 3 A ALDI logo ALDI 45
  • 4 S Sam's Club logo Sam's Club 10
  • 5 B Brothers Market 6
  • 6 H Hometown Foods 6
  • 7 N Natural Grocers logo Natural Grocers 6
  • 8 S Sunshine Foods logo Sunshine Foods 5
  • 9 P Price Chopper logo Price Chopper 4
  • 10 C Costco logo Costco 4
  • 11 N New Pioneer Co-op 3
  • 12 Q Quillin's 3
  • 13 W World Liquor & Tobacco 3
  • 14 H Hometown Market 3
  • 15 J Jeff's Market 3
  • 16 U Uptown Liquor 2
  • 17 S Super Quick Liquor 2
  • 18 H Hornbill Asian Market 2
  • 19 B Benders Foods 2
  • 20 S Smoking Joes 2
  • 21 C Corner Market 2
  • 22 F Fresh Fit Meals 2
  • 23 F Family Fare logo Family Fare 2
  • 24 E El Mercadito 2
  • 25 F Fresh Thyme Market logo Fresh Thyme Market 2
  • 26 T The Creamery 2
  • 27 C Canteen logo Canteen 2
  • 28 P Prime Mart 2
  • 29 M Metro Mart 2
  • 30 W West Forty Market 2
  • 31 C Cash Saver 2
  • 32 T Trader Joe's logo Trader Joe's 2
  • 33 D Dollar Fresh Market logo Dollar Fresh Market 1
  • 34 M Monroe Foods logo Monroe Foods 1
  • 35 L La Cosecha 1
  • 36 S Supermarket Villachuato 1
  • 37 N Northside Liquor 1
  • 38 S Sahota Food and Liquor Mart 1
  • 39 U University Market Grocery Store 1
  • 40 H Hoffman Produce Farms 1
  • 41 S Sam's Main Street Market 1
  • 42 J Jewell Market 1
  • 43 B Big Discount Liquor 1
  • 44 W Waukee Liquor & Food Mart 1
  • 45 U Ulrich Meat Market 1
  • 46 M Mill Supply Company 1
  • 47 I Ibrahim Grocery 1
  • 48 T Trusty African Market 1
  • 49 A Amana Meat Shop and Smokehouse logo Amana Meat Shop and Smokehouse 1
  • 50 O Oasis Groceries Liquor 1

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