Trends · data through July 2026

Grocery & Convenience trends in Iowa

Iceflower tracks 921 stores from 354 grocery & convenience chains in Iowa. Barrel House grew fastest over the last year, ahead of Costco and Natural Grocers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
354
Tracked stores
921
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Barrel House and Costco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Barrel House - +10.4%
2 C Costco logo Costco - +7.0%
3 N Natural Grocers logo Natural Grocers - +4.8%
4 T The Depot Express - +4.1%
5 S Sparky's One Stop - +4.0%
6 S Sam's Club logo Sam's Club - +2.0%
7 A ALDI logo ALDI - +0.3%
8 F Fareway logo Fareway - +0.1%
9 K Kwik Trip logo Kwik Trip - -0.2%
10 B Brew - -0.2%
11 P Price Chopper logo Price Chopper - -1.7%
12 H Hy-Vee Fast & Fresh logo Hy-Vee Fast & Fresh - -2.1%
13 H Hy-Vee logo Hy-Vee - -4.4%
14 H Hometown Foods - -6.0%
15 J Jeff's Market - -10.7%

Store footprint

Store map

921 tracked store locations in Iowa, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.