Trends · data through September 2026

Food & Drink trends in Waterloo-Cedar Falls, IA

Iceflower tracks 397 stores from 303 food & drink chains in Waterloo-Cedar Falls, IA. Arby's grew fastest over the last year, ahead of Scooter's Coffee and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
303
Tracked stores
397
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Arby's and Scooter's Coffee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Arby's logo Arby's ▲1 +9.3%
2 S Scooter's Coffee logo Scooter's Coffee - +8.4%
3 M McDonald's logo McDonald's - +6.2%
4 S Sub City ▲1 +5.5%
5 B Burger King logo Burger King ▲1 +3.8%
6 D Dairy Queen logo Dairy Queen ▲1 +3.7%
7 A Applebee's Grill + Bar logo Applebee's Grill + Bar - +1.6%
8 T Taco John's logo Taco John's - +1.3%
9 T The Other Place - +1.2%
10 S Starbucks logo Starbucks ▼1 +1.1%
11 J Jimmy John's logo Jimmy John's - +0.4%
12 D Domino's Pizza logo Domino's Pizza - -0.9%
13 S Subway logo Subway - -9.0%
14 S Scratch Cupcakery ▲1 -11.5%
15 T Taco Bell logo Taco Bell - -17.4%

Store footprint

Store map

397 tracked store locations in Waterloo-Cedar Falls, IA, colored by category.

Top tracked chains by store count

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