Trends · data through July 2026

Food & Drink trends in Waterloo-Cedar Falls, IA

Iceflower tracks 346 stores from 242 food & drink chains in Waterloo-Cedar Falls, IA. Starbucks grew fastest over the last year, ahead of Dairy Queen and Casey's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
242
Tracked stores
346
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Starbucks and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Starbucks logo Starbucks ▲5 +18.4%
2 D Dairy Queen ▲2 +4.1%
3 C Casey's logo Casey's - +3.7%
4 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲2 +2.5%
5 M McDonald's logo McDonald's - +1.7%
6 T The Other Place - -2.5%
7 B Burger King logo Burger King - -2.8%
8 A Arby's logo Arby's - -3.2%
9 T Taco Bell logo Taco Bell - -3.9%
10 S Sub City - -4.3%
11 J Jimmy John's logo Jimmy John's ▲1 -4.6%
12 T Taco John's logo Taco John's - -5.0%
13 S Scooter's Coffee logo Scooter's Coffee ▼2 -6.5%
14 D Domino's Pizza logo Domino's Pizza ▼4 -10.1%
15 4 4 Queens Dairy Cream - -10.4%

Store footprint

Store map

346 tracked store locations in Waterloo-Cedar Falls, IA, colored by category.

Top tracked chains by store count

More trends

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