Trends · data through September 2026

Women's Contemporary in New York

Iceflower tracks 518 stores from 314 women's contemporary chains in New York. Madison's Niche grew fastest over the last year, ahead of Vineyard Vines and Theory.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
314
Tracked stores
518
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Madison's Niche and Vineyard Vines sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Madison's Niche ▲2 +18.0%
2 V Vineyard Vines logo Vineyard Vines - +11.7%
3 T Theory ▲1 +8.7%
4 E Eileen Fisher logo Eileen Fisher - +7.0%
5 J J.Crew logo J.Crew - +6.8%
6 M Madewell logo Madewell ▲1 +5.6%
7 E Express logo Express - +3.7%
8 B Banana Republic Factory Store logo Banana Republic Factory Store - +3.4%
9 D David's Bridal logo David's Bridal ▲2 +2.7%
10 J J.Crew Factory logo J.Crew Factory ▲1 -0.8%
11 E Express Factory Outlet logo Express Factory Outlet ▼1 -3.1%
12 B Banana Republic logo Banana Republic - -3.1%
13 P Porta Bella - -4.6%
14 A Anthropologie logo Anthropologie - -5.5%
15 L Lucky Brand logo Lucky Brand - -5.8%
  • Aritzia
  • J.Crew
  • Anthropologie
  • Express
  • David's Bridal
  • Banana Republic
  • Research and Design
  • Other tracked chains

Store footprint

Store map

518 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Aritzia (7)
  • J.Crew (35)
  • Anthropologie (14)
  • Express (27)
  • David's Bridal (5)
  • Banana Republic (16)
  • Research and Design (2)
  • Other tracked chains

Top tracked chains by store count

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