Growth
Lilly Pulitzer against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lilly Pulitzer's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
| 18 |
L
Lilly Pulitzer
|
-4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
67 tracked Lilly Pulitzer locations across 21 US states.
Tracked stores by state
- Florida 23
- Massachusetts 5
- North Carolina 5
- Virginia 5
- Maryland 3
- Ohio 3
- Pennsylvania 3
- South Carolina 3
- Hawaii 2
- New Jersey 2
- Rhode Island 2
- Texas 2
- Arizona 1
- California 1
- Connecticut 1
- Georgia 1
- Illinois 1
- Louisiana 1
- Michigan 1
- Missouri 1
- Tennessee 1
Customer overlap
Who shops at Lilly Pulitzer
Tracked chains Lilly Pulitzer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pink Narcissus
65
S
Sara Campbell
36
L
LoveShackFancy
32
LoveShackFancy
32
U
Uniquities
30
C
Carmine's Gourmet Market
27
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