Growth
Free People against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Free People's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
| 15 |
F
Free People
|
-43.8% |
Share of tracked category spend, indexed
Store footprint
Store map
179 tracked Free People locations across 38 US states and DC.
Tracked stores by state
- California 35
- Florida 19
- Texas 13
- New York 12
- Illinois 9
- Pennsylvania 7
- North Carolina 6
- Massachusetts 5
- New Jersey 5
- Arizona 4
- Michigan 4
- Oregon 4
- Washington 4
- Colorado 3
- Connecticut 3
- Georgia 3
- Louisiana 3
- Maryland 3
- Ohio 3
- South Carolina 3
- Utah 3
- Virginia 3
- District of Columbia 2
- Minnesota 2
- Missouri 2
- Nevada 2
- Oklahoma 2
- Rhode Island 2
- Tennessee 2
- Wisconsin 2
- Alabama 1
- Hawaii 1
- Iowa 1
- Indiana 1
- Kentucky 1
- Maine 1
- New Hampshire 1
- New Mexico 1
- Vermont 1
Customer overlap
Who shops at Free People
Tracked chains Free People customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Uniquities
32
More trends