Trends · data through September 2026

Women's Contemporary in Utah

Iceflower tracks 116 stores from 87 women's contemporary chains in Utah. Downeast grew fastest over the last year, ahead of White Elegance and Banana Republic.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
87
Tracked stores
116
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Downeast and White Elegance sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Downeast ▲2 +1.0%
2 W White Elegance - -2.3%
3 B Banana Republic logo Banana Republic ▲2 -7.0%
4 E Express logo Express ▲1 -14.1%
5 J J.Crew logo J.Crew ▲1 -17.6%
6 T Torrid logo Torrid - -25.3%
7 D Dressed in White - -27.9%
8 A Anthropologie logo Anthropologie ▼2 -75.3%
9 F Free People logo Free People ▼4 -83.7%
  • Minky Couture
  • Altar'd State
  • Torrid
  • Madewell
  • J.Crew
  • Express
  • The Hive Boutique
  • Other tracked chains

Store footprint

Store map

116 tracked store locations in Utah. The 7 largest tracked chains are highlighted.

  • Minky Couture (1)
  • Altar'd State (2)
  • Torrid (6)
  • Madewell (2)
  • J.Crew (5)
  • Express (4)
  • The Hive Boutique (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Torrid logo Torrid 6
  • 2 J J.Crew logo J.Crew 5
  • 3 E Express logo Express 4
  • 4 F Free People logo Free People 3
  • 5 D Dressed in White 3
  • 6 A Anthropologie logo Anthropologie 3
  • 7 D Downeast 3
  • 8 W White Elegance 3
  • 9 B Banana Republic logo Banana Republic 3
  • 10 C Called to Surf 2
  • 11 B Bliss Dresses 2
  • 12 M Madewell logo Madewell 2
  • 13 A Altar'd State logo Altar'd State 2
  • 14 E EVEREVE logo EVEREVE 2
  • 15 H Home On the Range 1
  • 16 C Curriculum 1
  • 17 S Soel Boutique 1
  • 18 L Lulu's Patch Tailoring 1
  • 19 F Faith Boutique 1
  • 20 G Gown Town 1
  • 21 T The Rustic Hippie 1
  • 22 W Wildflower Clothing Boutique 1
  • 23 W Wanderlust Moab 1
  • 24 C Chic 1
  • 25 T Techfall Gear Co. 1
  • 26 L Lotus Boutique and Studio 1
  • 27 W Whisperwood Boutique 1
  • 28 M Madeleine L'Amour 1
  • 29 S Safonova 1
  • 30 M MANGO Fashion 1
  • 31 I Indigo Alley 1
  • 32 S Social District Boutique & Bistro 1
  • 33 M My Sister's Closet Boutique 1
  • 34 M Monkee's of Draper 1
  • 35 M Moda Bella 1
  • 36 L Leven's 1
  • 37 E Express Factory Outlet logo Express Factory Outlet 1
  • 38 B Best African Boutique 1
  • 39 A Arula 1
  • 40 A Albion Fit logo Albion Fit 1
  • 41 C Cotton & Rust Trading Company 1
  • 42 P Pearl Boutique Tooele 1
  • 43 B Battlecreek Boutique 1
  • 44 C Charlotte's 1
  • 45 2 25th St Boutique 1
  • 46 C Curst Parlor 1
  • 47 B Blushing Bar Permanent Jewelry 1
  • 48 U Un-Necessities 1
  • 49 S Sew Vintage 1
  • 50 S Sexy boutique llc 1

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