Growth
Madewell against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Madewell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
153 tracked Madewell locations across 38 US states and DC.
Tracked stores by state
- California 26
- New York 12
- Texas 11
- Massachusetts 8
- North Carolina 7
- New Jersey 7
- Florida 6
- Illinois 5
- Tennessee 5
- Virginia 5
- Georgia 4
- Maryland 4
- Minnesota 4
- Ohio 4
- Pennsylvania 4
- Arizona 3
- Colorado 3
- Michigan 3
- Connecticut 2
- District of Columbia 2
- Kentucky 2
- Louisiana 2
- Missouri 2
- Oklahoma 2
- Oregon 2
- South Carolina 2
- Utah 2
- Washington 2
- Wisconsin 2
- Alabama 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kansas 1
- Maine 1
- Nebraska 1
- Nevada 1
- Rhode Island 1
Customer overlap
Who shops at Madewell
Tracked chains Madewell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends