Growth
Eileen Fisher against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eileen Fisher's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
|
+9.1% |
| 2 |
A
|
- |
| 3 |
A
|
+18.8% |
| 4 |
J
|
+8.4% |
| 5 |
T
|
-16.4% |
| 6 |
B
|
-0.3% |
| 7 |
D
|
-4.1% |
| 8 |
M
|
-0.8% |
| 9 |
P
|
+16.7% |
| 10 |
V
|
+7.5% |
| 30 |
E
|
+8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Eileen Fisher locations across 18 US states.
Tracked stores by state
- California 6
- Florida 4
- New York 3
- Illinois 2
- Massachusetts 2
- Maryland 2
- Oregon 2
- Pennsylvania 2
- Washington 2
- Connecticut 1
- Minnesota 1
- North Carolina 1
- New Jersey 1
- New Mexico 1
- Ohio 1
- Tennessee 1
- Texas 1
- Vermont 1
Customer overlap
Who shops at Eileen Fisher
Tracked chains Eileen Fisher customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends