Trends · data through September 2026

Women's Contemporary in Virginia

Iceflower tracks 317 stores from 199 women's contemporary chains in Virginia. Express grew fastest over the last year, ahead of Madewell and Lucky Brand.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
199
Tracked stores
317
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Express and Madewell sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Express logo Express - +15.1%
2 M Madewell logo Madewell ▲4 +14.3%
3 L Lucky Brand logo Lucky Brand ▲3 +7.6%
4 J J.Crew logo J.Crew - +6.4%
5 J J.Crew Factory logo J.Crew Factory ▲2 +3.2%
6 V Versona logo Versona ▲3 +3.1%
7 S Scout & Molly's ▲2 +0.9%
8 V Vineyard Vines logo Vineyard Vines ▲1 +0.9%
9 B Banana Republic logo Banana Republic ▲2 +0.2%
10 S Sport Nation ▲1 -1.0%
11 S South Moon Under - -3.9%
12 S Shingar ▲1 -5.5%
13 L Lilly Pulitzer logo Lilly Pulitzer ▲1 -6.6%
14 D David's Bridal logo David's Bridal ▲1 -9.7%
15 T Torrid logo Torrid - -18.9%
  • Express
  • Altar'd State
  • J.Crew
  • Aritzia
  • Banana Republic
  • Torrid
  • Madewell
  • Other tracked chains

Store footprint

Store map

317 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Express (17)
  • Altar'd State (5)
  • J.Crew (16)
  • Aritzia (1)
  • Banana Republic (8)
  • Torrid (18)
  • Madewell (5)
  • Other tracked chains

Top tracked chains by store count

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