Trends · data through September 2026

Women's Contemporary in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 177 stores from 81 women's contemporary chains in Boston-Cambridge-Newton, MA-NH. J.Crew grew fastest over the last year, ahead of Altar'd State and Vineyard Vines.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
81
Tracked stores
177
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. J.Crew and Altar'd State sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J J.Crew logo J.Crew - +17.8%
2 A Altar'd State logo Altar'd State ▲1 +16.8%
3 V Vineyard Vines logo Vineyard Vines - +4.3%
4 T Torrid logo Torrid ▲1 -0.6%
5 M Madewell logo Madewell ▲1 -4.7%
6 E Express logo Express ▲1 -5.0%
7 B Banana Republic logo Banana Republic ▲1 -6.7%
8 I Irresistibles logo Irresistibles - -12.1%
9 J J.Crew Factory logo J.Crew Factory - -16.7%
10 L Lucky Brand logo Lucky Brand ▲1 -24.9%
11 F Free People logo Free People ▼1 -42.0%
12 F Francesca's logo Francesca's ▼1 -60.6%
13 A Anthropologie logo Anthropologie ▼4 -65.1%
  • Aritzia
  • J.Crew
  • Alaia Saks Boston Store
  • Vineyard Vines
  • Madewell
  • Frugal Fannie's Fashion Warehouse
  • Altar'd State
  • Other tracked chains

Store footprint

Store map

177 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • Aritzia (3)
  • J.Crew (20)
  • Alaia Saks Boston Store (1)
  • Vineyard Vines (9)
  • Madewell (8)
  • Frugal Fannie's Fashion Warehouse (1)
  • Altar'd State (4)
  • Other tracked chains

Top tracked chains by store count

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