Growth
Apricot Lane Boutique against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Apricot Lane Boutique's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
| 114 |
A
Apricot Lane Boutique
|
+2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Apricot Lane Boutique locations across 13 US states.
Tracked stores by state
- Indiana 2
- New York 2
- Ohio 2
- California 1
- Connecticut 1
- Florida 1
- Kentucky 1
- Michigan 1
- North Carolina 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
- Wisconsin 1
Customer overlap
Who shops at Apricot Lane Boutique
Tracked chains Apricot Lane Boutique customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Avicolli's Coal Fire
100
D
Darling's
97
P
Pastabilities
68
P
Paul's Fruit Market
66
T
Tops Market
45
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