Trends · data through September 2026

Women's Contemporary in the United Kingdom

Iceflower tracks 809 stores from 198 women's contemporary chains in the United Kingdom. East grew fastest over the last year, ahead of Express and ARKET.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
198
Tracked stores
809
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. East and Express sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E East logo East ▲1 +17.4%
2 E Express logo Express ▲1 +13.2%
3 A ARKET logo ARKET - +12.0%
4 T The Willow Tree ▲1 +7.3%
5 O & Other Stories logo & Other Stories ▲1 +6.5%
6 T toast ▲2 +5.0%
7 A Avenue logo Avenue ▲2 +2.2%
8 C COS logo COS ▲1 +1.0%
9 O Oliver Bonas logo Oliver Bonas - -6.9%
10 M Monsoon logo Monsoon - -8.3%
11 C Choice ▲1 -8.6%
12 R Reiss logo Reiss ▲1 -13.9%
13 W White Stuff logo White Stuff - -14.9%
14 A Apricot Clothing logo Apricot Clothing ▼1 -16.7%
15 F FatFace logo FatFace - -18.0%
  • Mint Velvet
  • Oliver Bonas
  • FatFace
  • Reiss
  • Yours Clothing
  • COS
  • AllSaints
  • Other tracked chains

Store footprint

Store map

809 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Mint Velvet (20)
  • Oliver Bonas (95)
  • FatFace (127)
  • Reiss (27)
  • Yours Clothing (95)
  • COS (18)
  • AllSaints (24)
  • Other tracked chains

Top tracked chains by store count

  • 1 F FatFace logo FatFace 127
  • 2 O Oliver Bonas logo Oliver Bonas 95
  • 3 Y Yours Clothing logo Yours Clothing 95
  • 4 M Monsoon logo Monsoon 42
  • 5 W White Stuff logo White Stuff 30
  • 6 R Reiss logo Reiss 27
  • 7 A AllSaints logo AllSaints 24
  • 8 M Mint Velvet logo Mint Velvet 20
  • 9 C COS logo COS 18
  • 10 C Choice 18
  • 11 S Seasalt Cornwall 17
  • 12 A Anthropologie logo Anthropologie 17
  • 13 A Apricot Clothing logo Apricot Clothing 16
  • 14 O & Other Stories logo & Other Stories 9
  • 15 E East logo East 8
  • 16 A ARKET logo ARKET 7
  • 17 T toast 7
  • 18 F Free People logo Free People 7
  • 19 B Beyond Retro 6
  • 20 A Avenue logo Avenue 6
  • 21 K Klass logo Klass 5
  • 22 T The Willow Tree 5
  • 23 B Boulevard 4
  • 24 G Glow 4
  • 25 E Express logo Express 4
  • 26 W Whistles logo Whistles 4
  • 27 M Mint Velvet, John Lewis & Partners logo Mint Velvet, John Lewis & Partners 3
  • 28 K Kindly 2
  • 29 P Papyrus 2
  • 30 F Fancy That 2
  • 31 R Ragamuffin 2
  • 32 G Ganni 2
  • 33 V Valentina 2
  • 34 R Revolve 2
  • 35 L Life 2
  • 36 R Rococo 2
  • 37 E Emporio Armani logo Emporio Armani 2
  • 38 M Miu Miu logo Miu Miu 2
  • 39 S Storm Desire logo Storm Desire 2
  • 40 P Phase Eight logo Phase Eight 2
  • 41 C Copenhagen Blue 1
  • 42 O Olive & Co 1
  • 43 K Kate Spade logo Kate Spade 1
  • 44 R Rose and Willard 1
  • 45 S Simplicity 1
  • 46 G Glossy 1
  • 47 V V The Design Hub 1
  • 48 A About You Boutique 1
  • 49 S S K Mahal Enterprises 1
  • 50 S Salt Lincoln Ltd. 1

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