Trends · data through September 2026

Women's Contemporary in Iowa

Iceflower tracks 90 stores from 70 women's contemporary chains in Iowa. Express grew fastest over the last year, ahead of Torrid and Francesca's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
70
Tracked stores
90
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Express and Torrid sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Express logo Express - +15.8%
2 T Torrid logo Torrid - -0.5%
3 F Francesca's logo Francesca's - -41.7%
  • Altar'd State
  • Torrid
  • Express
  • Express Factory Outlet
  • David's Bridal
  • Pepper Boutique
  • GLAM Prom
  • Other tracked chains

Store footprint

Store map

90 tracked store locations in Iowa. The 7 largest tracked chains are highlighted.

  • Altar'd State (1)
  • Torrid (7)
  • Express (6)
  • Express Factory Outlet (2)
  • David's Bridal (2)
  • Pepper Boutique (1)
  • GLAM Prom (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Torrid logo Torrid 7
  • 2 E Express logo Express 6
  • 3 F Francesca's logo Francesca's 4
  • 4 E Express Factory Outlet logo Express Factory Outlet 2
  • 5 D David's Bridal logo David's Bridal 2
  • 6 P Purple Poppy Boutique 2
  • 7 T The Funky Zebras 2
  • 8 A Anthropologie logo Anthropologie 2
  • 9 M Mainstream Boutique logo Mainstream Boutique 2
  • 10 N Ninny Frank's 1
  • 11 E Embellish 1
  • 12 D Dry Cleaning Plus CR and Maytag Laundry 1
  • 13 G Glik's logo Glik's 1
  • 14 D Dulcinea 1
  • 15 T The Clothing Co 1
  • 16 T The Niche 1
  • 17 O Oliver Beene Designs 1
  • 18 L Leuthold Clothing Stores 1
  • 19 A A Fun Top & Jeans 1
  • 20 Y Young N Fresh Fashion 1
  • 21 H Hela African Food Market 1
  • 22 A Allure & Co. 1
  • 23 O Opalane Boutique 1
  • 24 T Trash Can Annie 1
  • 25 P Princesa's Boutique 1
  • 26 S Shear Wonders Boutique 1
  • 27 H Hickman Liquor 1
  • 28 T The Little Shed on Salem 1
  • 29 I Innovate 1858 1
  • 30 R RiverFront Boutique 1
  • 31 D Driftless Edit 1
  • 32 F Free People logo Free People 1
  • 33 D Di Moda Boutique 1
  • 34 R ReVibes 1
  • 35 W Wind Dancer Boutique 1
  • 36 A Azalea Lane Boutique 1
  • 37 T The Good Olde Days 1
  • 38 E Emerald Grove Boutique 1
  • 39 E EVEREVE logo EVEREVE 1
  • 40 A Altar'd State logo Altar'd State 1
  • 41 P Pepper Boutique 1
  • 42 G GLAM Prom 1
  • 43 D Dry Goods 1
  • 44 M Madewell logo Madewell 1
  • 45 L Lucky Brand logo Lucky Brand 1
  • 46 J J.Crew logo J.Crew 1
  • 47 P Pitaya logo Pitaya 1
  • 48 S Sundus Fashion and Decor 1
  • 49 L La Estrellita Fashion 1
  • 50 E Elegant Repeats & Elegant Bridal 1

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