Trends · data through September 2026

Women's Contemporary in Massachusetts

Iceflower tracks 241 stores from 119 women's contemporary chains in Massachusetts. Altar'd State grew fastest over the last year, ahead of J.Crew and Vineyard Vines.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
119
Tracked stores
241
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Altar'd State and J.Crew sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Altar'd State logo Altar'd State ▲2 +19.1%
2 J J.Crew logo J.Crew - +17.3%
3 V Vineyard Vines logo Vineyard Vines - +4.7%
4 E Express logo Express - +2.2%
5 M Madewell logo Madewell - -5.2%
6 L Lilly Pulitzer logo Lilly Pulitzer ▲2 -5.6%
7 I Island Outfitters - -6.0%
8 T Torrid logo Torrid ▲3 -6.6%
9 B Banana Republic logo Banana Republic ▲1 -7.2%
10 E Express Factory Outlet logo Express Factory Outlet ▲1 -9.8%
11 D David's Bridal logo David's Bridal ▲1 -11.0%
12 I Irresistibles logo Irresistibles ▲1 -12.5%
13 P Port Cargo ▼1 -21.0%
14 L Lucky Brand logo Lucky Brand - -25.3%
15 F Free People logo Free People ▼2 -40.8%
  • Aritzia
  • J.Crew
  • Vineyard Vines
  • Alaia Saks Boston Store
  • Madewell
  • Frugal Fannie's Fashion Warehouse
  • Banana Republic
  • Other tracked chains

Store footprint

Store map

241 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Aritzia (3)
  • J.Crew (26)
  • Vineyard Vines (14)
  • Alaia Saks Boston Store (1)
  • Madewell (8)
  • Frugal Fannie's Fashion Warehouse (1)
  • Banana Republic (6)
  • Other tracked chains

Top tracked chains by store count

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