Growth
Overland Sheepskin Co. against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Overland Sheepskin Co.'s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
| 34 |
O
Overland Sheepskin Co.
|
+14.0% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Overland Sheepskin Co. locations across 10 US states.
Tracked stores by state
- Colorado 5
- California 2
- Idaho 1
- New Hampshire 1
- New Mexico 1
- New York 1
- Texas 1
- Utah 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at Overland Sheepskin Co.
Tracked chains Overland Sheepskin Co. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Plaza Cafe
100
More trends