Growth
Pitaya against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pitaya's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
| 40 |
P
Pitaya
|
+1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Pitaya locations across 10 US states.
Customer overlap
Who shops at Pitaya
Tracked chains Pitaya customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Harper's Restaurant and Brewpub
100
B
Bivouac
65
F
Fresh Madison Market
59
U
Upstairs Pub
56
R
Rick's American Cafe
53
L
Landshark Bar and Grill
45
Landshark Bar and Grill
45
G
Good Time Charley's
43
D
Dublin Square
40
E
Ethyl & Tank
39
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