Growth
Vineyard Vines against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vineyard Vines's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
129 tracked Vineyard Vines locations across 34 US states and DC.
Tracked stores by state
- Florida 17
- Massachusetts 14
- Texas 10
- Connecticut 7
- North Carolina 6
- New Jersey 6
- New York 6
- Virginia 6
- Georgia 5
- California 4
- Pennsylvania 4
- South Carolina 4
- Tennessee 4
- Colorado 3
- Illinois 3
- Kentucky 3
- Maryland 3
- Ohio 3
- Indiana 2
- Maine 2
- Michigan 2
- Missouri 2
- Alabama 1
- Arizona 1
- District of Columbia 1
- Delaware 1
- Kansas 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
- Vermont 1
Customer overlap
Who shops at Vineyard Vines
Tracked chains Vineyard Vines customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
98
B
Big Liquor
61
More trends