Growth
Vineyard Vines against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vineyard Vines's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 58 |
V
Vineyard Vines
|
+9.8% |
Share of tracked category spend, indexed
Store footprint
Store map
69 tracked Vineyard Vines locations across 22 US states and DC.
Tracked stores by state
- Florida 12
- North Carolina 5
- Virginia 5
- Massachusetts 4
- Pennsylvania 4
- South Carolina 4
- Texas 4
- Georgia 3
- Kentucky 3
- Maryland 3
- New Jersey 3
- Ohio 3
- Connecticut 2
- Indiana 2
- Michigan 2
- New York 2
- Tennessee 2
- California 1
- District of Columbia 1
- Delaware 1
- Illinois 1
- Maine 1
- Mississippi 1
Customer overlap
Who shops at Vineyard Vines
Tracked chains Vineyard Vines customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Country Feed Store
100
C
Camp Pendelton
74
L
Lilly Pulitzer
68
Lilly Pulitzer
68
W
Walter Stewart's Market
57
B
Big Liquor
47
J
J.McLaughlin
35
T
The FRED Center
35
More trends