Growth
Everything But Water against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Everything But Water's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
| 26 |
E
Everything But Water
|
+17.5% |
Share of tracked category spend, indexed
Store footprint
Store map
58 tracked Everything But Water locations across 22 US states.
Tracked stores by state
- Florida 15
- Texas 9
- California 6
- Colorado 2
- Connecticut 2
- Georgia 2
- Illinois 2
- Massachusetts 2
- Maryland 2
- Michigan 2
- North Carolina 2
- New Jersey 2
- Alabama 1
- Arizona 1
- Indiana 1
- Nevada 1
- New York 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Everything But Water
Tracked chains Everything But Water customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Saint Bernard
100
H
Hemline
43
1
1 Hotel South Beach
35
More trends