Growth
Anthropologie against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Anthropologie's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 46 |
A
Anthropologie
|
-53.8% |
Share of tracked category spend, indexed
Store footprint
Store map
113 tracked Anthropologie locations across 29 US states and DC.
Tracked stores by state
- Florida 10
- Texas 10
- Pennsylvania 8
- Illinois 7
- North Carolina 7
- California 6
- New York 6
- Virginia 6
- Ohio 5
- Arizona 4
- Georgia 4
- Maryland 4
- Michigan 4
- New Jersey 4
- Colorado 3
- South Carolina 3
- Tennessee 3
- Alabama 2
- District of Columbia 2
- Kentucky 2
- Oregon 2
- Utah 2
- Wisconsin 2
- Arkansas 1
- Hawaii 1
- Idaho 1
- Indiana 1
- Massachusetts 1
- Maine 1
- Nevada 1
Customer overlap
Who shops at Anthropologie
Tracked chains Anthropologie customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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