Growth
Francesca's against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Francesca's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Express
|
+9.1% |
| 2 |
A
Aritzia
|
- |
| 3 |
A
Altar'd State
|
+18.8% |
| 4 |
J
J.Crew
|
+8.4% |
| 5 |
T
Torrid
|
-16.4% |
| 6 |
B
Banana Republic
|
-0.3% |
| 7 |
D
David's Bridal
|
-4.1% |
| 8 |
M
Madewell
|
-0.8% |
| 9 |
P
Palmetto Moon
|
+16.7% |
| 10 |
V
Vineyard Vines
|
+7.5% |
| 12 |
F
Francesca's
|
-38.5% |
Share of tracked category spend, indexed
Store footprint
Store map
323 tracked Francesca's locations across 45 US states.
Tracked stores by state
- California 28
- Texas 24
- Florida 22
- Illinois 16
- Pennsylvania 16
- New Jersey 13
- Michigan 12
- North Carolina 12
- Ohio 12
- Massachusetts 9
- New York 9
- Virginia 9
- Connecticut 8
- Missouri 8
- Tennessee 8
- Colorado 7
- Minnesota 7
- Wisconsin 7
- Alabama 6
- Georgia 6
- Indiana 6
- Kentucky 6
- Maryland 6
- South Carolina 6
- Arkansas 5
- Arizona 5
- Louisiana 5
- Iowa 4
- Kansas 4
- New Hampshire 4
- Washington 4
- Mississippi 3
- North Dakota 3
- Nebraska 3
- Nevada 3
- Delaware 2
- Maine 2
- Oklahoma 2
- Oregon 2
- Rhode Island 2
- South Dakota 2
- West Virginia 2
- Idaho 1
- Montana 1
- Utah 1
Customer overlap
Who shops at Francesca's
Tracked chains Francesca's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Nichol's Supermarket
100
A
Avicolli's Restaurant
55
P
Pascale's Liquors
35
T
Twin Trees
30
More trends