Growth
Francesca's against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Francesca's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 42 |
F
Francesca's
|
+13.7% |
Share of tracked category spend, indexed
Store footprint
Store map
165 tracked Francesca's locations across 37 US states.
Tracked stores by state
- Florida 15
- Pennsylvania 15
- Texas 13
- New Jersey 11
- Ohio 10
- Illinois 9
- Michigan 8
- North Carolina 8
- Virginia 7
- Maryland 6
- South Carolina 6
- Alabama 5
- Indiana 5
- California 4
- Colorado 4
- Georgia 4
- Kentucky 4
- Tennessee 3
- Delaware 2
- Iowa 2
- Kansas 2
- Maine 2
- Missouri 2
- Nevada 2
- New York 2
- Washington 2
- West Virginia 2
- Arizona 1
- Connecticut 1
- Idaho 1
- Mississippi 1
- Nebraska 1
- Oklahoma 1
- Oregon 1
- Rhode Island 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Francesca's
Tracked chains Francesca's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Liverpool Ny
100
N
Nichol's Supermarket
85
A
Avicolli's Restaurant
53
P
Pascale's Liquors
49
A
Antonio's
44
T
Twin Trees
38
More trends