Growth
South Moon Under against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks South Moon Under's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 111 | S South Moon Under | -4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked South Moon Under locations across 5 US states and DC.
Tracked stores by state
- Maryland 5
- Virginia 4
- Alaska 1
- District of Columbia 1
- Delaware 1
- New Jersey 1
Customer overlap
Who shops at South Moon Under
Tracked chains South Moon Under customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Patty Jean's
100
G
Graul's Market
96
Graul's Market
96
T
The Pink Turtle
80
A
About Faces Spa & Salon
74
Q
Quiet Storm Surf Shop
73
S
Stile by Per Lei
69
B
Balducci
64
Balducci
64
V
Vaughan Diann Salon And Spa
61
R
Reston Town Center
53
Reston Town Center
53
T
The Blonde Shallot
51
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