Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Henry Bear's Park and Learning Express Toys sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | H Henry Bear's Park | - | +2.4% |
| 2 |
L
Learning Express Toys
|
- | -9.4% |
| 3 |
B
Build-A-Bear Workshop
|
- | -12.2% |
- Henry Bear's Park
- LEGO
- Learning Express Toys
- Build-A-Bear Workshop
- The Toy Vault
- The Toy Box
- Toys of Eros
- Other tracked chains
Store footprint
Store map
69 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.
- Henry Bear's Park (8)
- LEGO (2)
- Learning Express Toys (9)
- Build-A-Bear Workshop (6)
- The Toy Vault (2)
- The Toy Box (2)
- Toys of Eros (1)
- Other tracked chains
Top tracked chains by store count
-
1
L
- 2 H Henry Bear's Park 8
-
3
B
-
4
L
LEGO 2
- 5 T The Toy Vault 2
- 6 T The Toy Box 2
-
7
L
Lakeshore Learning 2
-
8
B
Boing Toy Shop 1
- 9 M Mud Puddle Toys 1
- 10 3 3 Trolls Games & Puzzles 1
- 11 B Belmont Toys 1
- 12 T The Happy Journey 1
-
13
A
American Girl 1
- 14 M Merry Go Rounds 1
- 15 T The Red Balloon Toy Shop 1
-
16
Y
YoYoExpert 1
- 17 T The Blue Bunny Books and Cafe 1
- 18 C Crafty Kids Toy Store 1
- 19 T The Bearport 1
- 20 M Magic Castle 1
-
21
T
Tisbury Toy Box 1
- 22 W Wellesley Toy Shop 1
- 23 C Children's World 1
-
24
G
Go! Calendars, Toys & Games 1
- 25 F Fusion Dolls 1
- 26 H Harbor Light Toys & Candy 1
- 27 T Toys of Eros 1
- 28 E Eureka Puzzles and Games 1
- 29 H Happy Whale 1
- 30 P Puzzle Me This 1
- 31 T Tom's Toys 1
- 32 T The Village Toy Store 1
- 33 C Cape Cod Toy Chest 1
- 34 B Boston Brick Co 1
- 35 K Keeping Pace with Multiples 1
- 36 C Country Day 1
- 37 F Fiske's General Store 1
- 38 C Catch A Falling Star Toys 1
- 39 C Comically Speaking 1
- 40 L Lilah Rose 1
- 41 C Cowabunga Collectibles 1
- 42 B Bottomless Bricks 1
- 43 T The Toy Shop of Belmont 1
- 44 S Silly Bunny Salem 1
- 45 R RedFive Toys and Collectibles 1
More trends