Trends · data through September 2026

Fast Fashion in Massachusetts

Iceflower tracks 42 stores from 9 fast fashion chains in Massachusetts. Windsor Fashions grew fastest over the last year, ahead of Primark and MadRag.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
42
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Windsor Fashions and Primark sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Windsor Fashions logo Windsor Fashions ▲1 +15.0%
2 P Primark logo Primark - -7.3%
3 M MadRag logo MadRag ▲1 -9.2%
4 C Charlotte Russe logo Charlotte Russe ▲1 -16.3%
5 F Forever 21 logo Forever 21 ▼3 -92.9%
  • Zara
  • Primark
  • H&M
  • Windsor Fashions
  • Kong Dog
  • MadRag
  • Charlotte Russe
  • Other tracked chains

Store footprint

Store map

42 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Zara (3)
  • Primark (3)
  • H&M (2)
  • Windsor Fashions (6)
  • Kong Dog (1)
  • MadRag (10)
  • Charlotte Russe (4)
  • Other tracked chains

Top tracked chains by store count

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